Fear
Often from a past experience. It is taken seriously with pacing, control and clear explanation, not with reassurance alone.
Embarrassment
About the state of the teeth, about having waited so long. The clinic’s position is simple: the only wrong time to start is never, and no judgement is made about the past.
Hope
The most important of the three, because it is what the plan has to protect. A design shown before treatment turns hope into an expectation that can be met.
